Sprague Minger

The marketing & creative teams at Trident had to deal with two major issues. Our website was being updated to run as a headless system, while requests from other departments for assets had become a resource drain on the department. The solution for both problems could be solved by implementing a robust digital asset management system (DAM). This not only prepared us for seamless integration with the website, but also aimed to enhance workflow efficiency by equipping employees with a self-service asset platform. Teaming up with Brandfolder, I assisted in planning our approach, then took charge of organizing asset types into distinct sections while employing labels for classification to ensure a streamlined digital experience.

Conquering the Chaos: A Systematic Approach to Asset Organization

The formidable endeavor of cataloging thousands of assets began with an exhaustive evaluation of the existing server – with over 20 years of folders filled with hidden assets and needless duplications. I sorted through this digital maze, archiving outdated and unauthorized content to pave the way for well-ordered integration into Brandfolder. To help keep our assets organized before the integration, I created a hashtag taxonomy using Adobe Bridge, grouping assets into categories and setting the stage for a more manageable transition.

Once on the other side of the transition to Brandfolder, my continuing journey was assisted by Brandfolder’s powerful features, such as the ‘search by similar image’ function. This helped me eliminate asset duplication and helped gather images from the same photoshoots into a single search group. I also harnessed Brandfolder’s custom fields and tags to finesse our organizational framework across products, topics, and locations. This approach proved vital for managing such a diverse range of assets. I also took time to review the hashtags automatically added by Brandfolder’s AI, removing any tags that the AI misattributed to the assets. I made sure to accomplish weekly milestones – categorizing, labeling, and refining our database, ensuring every element was precisely where it needed to be.

This structuring and reorganization delivered tangible benefits, streamlining workflows as Trident Seafoods’ staff began harnessing the Brandfolder’s DAM system for their visual resource needs. By alleviating the creative team’s workload, we carved out additional time to advance ongoing projects. This uniform repository ensured brand consistency across multiple marketing campaigns. Also, I built a set of training tools and documentation to empower other departments to design their own content within brand using Brandfolder’s creation tools.

I was able to expand my skillset to address complex digital asset challenges, blending organization with the flexibility to evolve alongside the business. By teaching and empowering teams to wield new systems confidently, I fostered an environment of efficiency and innovation.

If your interested in learning more about my experience with digital asset management and Brandfolder, contact me on LinkedIn or using the form below.